AppLift Highlights Global Mobile Programmatic Fraud Risks For Marketers
AppLift has just released the study, “Fighting Mobile Fraud In The Programmatic Era,” revealing that more than a third of…
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Airpush Guarantees $5 CPM During Q1 Developer Promo
If you pour over the surveys and studies about goals for 2015, one thing is clear: the drive to monetize…
Thinking Beyond the CPM: Monetizing for Mobile Beyond Banner Ads
The following is an exclusive MMW guest contributed op-ed from Uyen Tieu, Co-founder and CRO of Rumble. Monetizing mobile content…
Tablets Topping Smartphones in Ad CTRs, Says Adfonic
Adfonic has just published its new AdSnap: Tablets report, which highlights the dynamic shift in power from smartphones to tablets…
TapIt! Launches New Self-Serve Mobile Advertising Portal
Mobile advertising provider TapIt! announced recently the debut of its brand new self-serve platform, allowing brands to launch mobile ad…
Performics: Mobile Search To Account For 16% Of Paid Clicks By Year’s End
Digital marketing firm Performics has come out with projections indicating paid clicks from mobile search will account for more than…
Millennial Publishes August “SMART” Report For Mobile
Millennial Media has just published its monthly S.M.A.R.T report, or “Scorecard for Mobile Advertising Reach and Targeting,” that gives insight…