Millennial Media Explores Consumer Goods and Mobile Advertising
Mobile advertising powerhouse Millennial Media is out with a fascinating new report exploring how the CPG vertical is using mobile…
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Catalina Pushing Personalized Mobile Advertising For CPG Brands
Chalk it up as another high-profile launch at the 2013 SXSW Interactive Festival this year. The team at Catalina, the…
Mobile Barcode Survey: 97 Percent Of Consumers Find Them Useful, iPhone Favored
We’ve already covered the extensive use of mobile barcodes this holiday shopping season, and a new survey from Scanbuy acts…
Augme’s Major Push To Bring Barcodes To Consumer Packaged Goods
Augme, a company providing mobile barcodes and other interactive marketing solutions, is going straight to the source to try and…
Augme And ScanLife Team For Mobile Barcode Advancement
Barcodes haven’t caught on, it’s no secret, but a large reason is because so much fragmentation exists in terms of…