Tech Marketing Barometer Looks Favorable for Marketing Budgets
A new survey of senior marketers at technology companies, International Data Corporation’s (IDC) CMO Advisory Service found that two-thirds are…
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Why The Best CMOs Are All About Data
If there’s one lesson marketers are learning with increasing speed today it’s that data is now indispensably important to effective…
Facebook Hires First CMO
Social networking giant Facebook has hired its first CMO. Formerly of Google, Gary Briggs was most recently the chief marketer…
Infographic: Is Your CMO Prepared for the Challenges Ahead?
Let’s face it. Today’s marketing tools, tactics, and technologies are wholly unfamiliar to marketing professionals of a bygone era. But…
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