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March 23, 2023

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CMO

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First Look: CMO Council Study Delves Into What Impacts Brand Performance

michael6 years ago2 mins

How quickly and effectively marketers respond and adapt to ongoing consumer feedback has become a new determinant of brand performance….

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  • Mobile Marketing

CMO Study Hopes to Help Marketers ‘Separate Hype from Reality’ in Mobile Marketing

michael6 years ago4 mins

For mobile marketers seeking to separate hype from reality, help is on the way. To assist CMOs in taking advantage…

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Google VP Lucas Watson Lands New CMO Gig

michael7 years ago2 mins

This week, Intuit named Lucas Watson as executive vice president, chief marketing and sales officer. Watson, we’re told, will join…

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  • Announcements
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The Marketing Opportunity Most CMOs Still Miss

Barton7 years ago1 mins

Customer relationship management (CRM) can benefit from the insights provided by digital advertising, but about 63 percent of CMOs globally…

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Mobile Marketing Will Grow 160 Percent, But Performance Issues Remain

michael8 years ago1 mins

Spending on mobile marketing — about 6 percent of current marketing budgets — is expected to increase to 15.6 percent…

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Do Messaging Apps and Digital Wallets Represent the Future of Digital Marketing for Brands?

michael8 years ago1 mins

Pity the poor digital marketer. Just when she thinks she’s located the hottest platform, the world shifts, the platforms change,…

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  • Announcements
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Oracle Recognizes 2015 Marketing All-Stars

MikeR8 years ago1 mins

If it seems like there’s an awards show for everything these days, why not toss in a few for marketing?…

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  • Marketing Strategy
  • Mobile Advertising
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  • Opinion

SmartFocus CMO Talks Success of Contextualized Marketing

michael8 years ago1 mins

The following is a guest contributed post by Jess Stephens, CMO of SmartFocus. The success of contextualized marketing can be…

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iBeacon is Big with Mobile Marketers

Jessica9 years ago1 mins

iBeacons and geotargeting are becoming mainstream tools for marketers, according to CMO. A US-based team doing research on mobile marketing…

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New Report Explores the Changing Role of the CMO

michael9 years ago1 mins

If you study closely the latest research from Vivaldi Partners, you may just come to think that CMO stands for…

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