Celtra Takes Top Honors at 2016 Effective Mobile Marketing People’s Choice Awards
Celtra, a creative technology platform for video and display brand advertising, announced Tuesday that the company was named the winner…
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AdTheorent and Celtra Deliver Sweet Success for Trolli Sour Brite Campaign
AdTheorent, Inc. and Celtra have earned the right to crow a bit about the firms’ recent successful cross-digital campaign for…
Celtra Pursues Better Ad User Experience for Fortune 500 Brand Advertisers with Video, Programmatic Creative
Celtra wants to help its Fortune 500 clients access the best platform for digital display, video, and native advertising. It’s…
What Color is Your Ad? Green is His, Purple is Hers, and Use Blue to Straddle the Gender Divide
It’s not a secret that psychology is a factor in why some ads resonate and others do not. And there…
Is the 'Selfie' the Future of Mobile, Digital Marketing?
We may not all be naturals at taking selfies, like Kim Kardashian is, but that doesn’t mean our self-snapped pics…
Viewability Metrics Come to In-App and Mobile Web Environments
The means to measure just got better. Celtra Inc., creator of the first cross-screen HTML5 technology for brand advertising, has…
Celtra Advocating New AdCreator Analytics
Representatives for Celtra recently briefed MMW on their release of the new AdCreator analytics, which includes cross-screen viewability metrics, accidental…
OpenX Goes Mobile-First With New Ad Exchange
OpenX Technologies recently unveiled Native O|X. Last week at Mobile World Congress, the digital advertising powerhouse officially introduced what it’s…
Omnicom Media Group, Celtra Confirm Partnership
MMW learned Wednesday that Celtra has been selected as a preferred rich media mobile advertising partner for Omnicom Media Group….
DDB Chicago, Celtra Partner for Rich Media Mobile Advertising
On Wednesday, the team Celtra Inc. – a leader in rich media mobile advertising and analytics – announced a “strategic…
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