What’s Up with Mobile and Digital Marketing Budgets? They’re Bigger, Suggests New Gartner Survey
Marketing departments in the U.S. and UK should be sending up a big cheer these days. That’s because a new…
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Lackluster In-House Expertise Impedes Mobile Marketing Success
The mass migration to mobile is turning every company into a mobile marketer (or a prospective one). But challenges abound….
Ad Technology Budgets Reconsidered
Laurie Sullivan of MediaPost recently posed an intriguing question: How will companies spend their technology money this year? According to…
Tech Marketing Barometer Looks Favorable for Marketing Budgets
A new survey of senior marketers at technology companies, International Data Corporation’s (IDC) CMO Advisory Service found that two-thirds are…