GSMA Touts Winners of the 2015 Global Mobile Awards
On Tuesday, the GSMA announced the winners of the 20th Global Mobile Awards, which were presented yesterday at the GSMA…
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New Year's Resolution for Brands: Get Digital Marketing Strategies Sorted Out Now
“As competitive brands approach their digital positioning and marketing strategies for 2015, they must be mindful that consumers expect and…
Pssst: Are Private Messaging Apps Really the Future of Mobile Marketing?
Pssst: someone’s talking to you — and it’s increasingly a marketer. That’s the sentiment of Fernando Cuscuela in a commentary…
From Coca-Cola to Coach: Consumers in Developing Economies Want More Brand Ads
Western economy consumers may have grown blase about ads from Nike, Coca-Cola, Coach — but people in developing markets want…
Customer Loyalty Programs Equal More Sales
The first customer loyalty program was introduced by airlines in the 1970’s with the “frequent flyer” points program. Since then…
Building a Brand with Vine And Instagram
Vine and Instagram are enjoying a dramatic spike in usage today among users of all age groups, but particularly Millennials….
Webinar: Avoid Message Fatigue Across Email, SMS and Push
Later this month, industry experts and marketing executives from BIA/Kelsey, MobileMoxie, and Message Systems will be among those presenting an…
How Are Top Brands Using Twitter for Marketing?
At the ripe old age of eight, Twitter has now been around long enough for countless brands and companies to…
SXSW Tragedy Unites Austin Community
The Austin Community Foundation has set up the SXSW Cares Fund for the families and victims of the accident that…
Infographic: How to Make Boring Brands Come Alive on Social Media
You want to know the most beautiful thing about social media marketing? It has the potential to make even the…