IU Research Shows Marketing Power of Branded Mobile Apps
A new study co-authored by an Indiana University professor seems to confirm that which we already suspect – mobile applications…
A new study co-authored by an Indiana University professor seems to confirm that which we already suspect – mobile applications…
IDC has been busy lately with its prediction for 2011, with one data point standing out from the rest as…
Now that branded mobile applications have become all the rage as of late, we can look back on one particular…
At the OMMA mobile event yesterday in NYC, mobile agency execs discussed the evolution of the mobile ad space, while…
Today’s announcement of the Apple iPad ushered in a new wave of mobile technology unlike anything we’ve seen in a…