From Coca-Cola to Coach: Consumers in Developing Economies Want More Brand Ads
Western economy consumers may have grown blase about ads from Nike, Coca-Cola, Coach — but people in developing markets want…
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MMW Op-Ed: Motivating Brand Advocates is as Simple, or Complicated, as Knowing What They Need
The following is a guest contributed post by Theresa Trevor, Marketing Director for Amplifinity. I have become fairly accustomed to…
94% of Top U.S. Advertisers Now Using Mobile
94 of the top 100 U.S. advertisers have now mobilized their marketing efforts by implementing some form of mobile marketing…
Adobe Integrates Medialets Rich Media Mobile Advertising Platform Into Publishing Suite
Adobe and Medialets announced this morning that the former is integrating the latter’s rich media mobile ad serving platform into…
Consumers Want to Connect with Brands via Mobile
The opportunity for brands to target customers goes largely untapped, finds a new study by mobile marketing firm HipCricket.The company,…