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March 29, 2023
Mobile Marketing Watch

Mobile Marketing Watch

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From Coca-Cola to Coach: Consumers in Developing Economies Want More Brand Ads

MikeR9 years ago1 mins

Western economy consumers may have grown blase about ads from Nike, Coca-Cola, Coach —  but people in developing markets want…

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MMW Op-Ed: Motivating Brand Advocates is as Simple, or Complicated, as Knowing What They Need

michael9 years ago1 mins

The following is a guest contributed post by Theresa Trevor, Marketing Director for Amplifinity. I have become fairly accustomed to…

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94% of Top U.S. Advertisers Now Using Mobile

jshavit10 years ago1 mins

94 of the top 100 U.S. advertisers have now mobilized their marketing efforts by implementing some form of mobile marketing…

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Adobe Integrates Medialets Rich Media Mobile Advertising Platform Into Publishing Suite

justinmontgomery12 years ago1 mins

Adobe and Medialets announced this morning that the former is integrating the latter’s rich media mobile ad serving platform into…

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  • Mobile Marketing

Consumers Want to Connect with Brands via Mobile

adena13 years ago3 mins

The opportunity for brands to target customers goes largely untapped, finds a new study by mobile marketing firm HipCricket.The company,…

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