Twitter Slapped With Class Action Lawsuit Over Confirmatory SMS Messages
In a somewhat ridiculous lawsuit recently filed against Twitter, two California residents claim Twitter violated the TCPA and privacy guidelines…
Best Practices
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MMA Publishes Updated Best Practices & Guidelines For Mobile Coupons & Rebates
The Mobile Marketing Association (MMA) today published updated best practices and guidelines related to mobile coupons and so-called “mobile price…
MMA Launches Interactive Voice Response (IVR) Committee
The Mobile Marketing Association has has announced the formation of the MMA Interactive Voice Response (IVR) Committee. The announcement came…
Mobile Marketing Association Takes Aim At Mobile Privacy Guidelines With New Initiative
The Mobile Marketing Association (MMA) today announced a new initiative focused on the development of a “comprehensive set of mobile…
EZ Texting Responds To T-Mobile Statement Over SMS Lawsuit
Earlier today, we covered T-Mobile’s long-overdue response to EZ Texting’s lawsuit filed last Friday over the blockage of SMS messages…
Mobile Marketing and Minors: New Tools, Time-Tested Best Practices Ensure Success
Minors and mobile phones seem the perfect mix. But while kids are more adept at manipulating devices than their parents,…
CTIA Updates Best Practices For Location-Based Services
Building on the original set of best practices related to location-based services (LBS), the CTIA has updated the guidelines in…
MMA Releases New US Consumer Best Practices, V4.0
The Mobile Marketing Association has released the latest version of its “U.S Consumer Best Practices Guidelines for Cross-Carrier Mobile Content…
$90M Awarded In SMS Spam Case, Best Practices Anyone?
Rules, regulations and industry best practices are put in place for a reason, and nowhere are they more important then…
MMA U.S. Best Practices Forum
The Mobile Marketing Association held their annual U.S. Best Practices Forum yesterday in Denver and I was one of the…