The Role of Beacons in Indoor Navigation and Location-Based Services
In today’s rapidly evolving technological landscape, the demand for precise indoor navigation and location-based services has grown exponentially. Whether it’s…
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InMarket Raises the Bar for Consumer Engagement with inBar Platform
The future consumer engagement is on display in Las Vegas this week at CES 2017. Positioned to “supercharge” on-premise marketing…
Game On: Beacons Helps Sports Teams Reclaim $1 Billion in Lost Ticket Sales
Proxbook, a global directory of proximity companies, has just released its Q2 2016 Proxbook Report, which has aggregated information from…
Op-Ed: Beacons and Beyond – Where to from Here?
The following is an exclusive guest contributed post from Nimmity Zappert, Head of Sales and Partnerships at Localz. There has…
Yes, Beacons Bestow Benefits: Retailers Can Understand the Consumer Journey
Retailers have been quicker than other firms to implement internet of things (IoT) devices and applications, but what about beacons?…
Context Marketing Startup Scores Big Name Backers
This week, one context marketing firm was the darling of the startup world. PayPal and dunnhumby Ventures are stepping up…
Mobile: Influencing the Customer Journey
The following is a guest contributed post from Valerie Davis, Vice President, Search Media at PM Digital. Our lives today…
Macy’s Backs Largest Beacon Deployment Ever
Go big or go home. That seems to be the approach for Macy’s when it comes to its flourishing omnichannel…