
BCG Survey Reveals Performance Gap in Marketers’ Digital Skills Development
Consumer companies are lagging in the development of essential digital-marketing skills, particularly in high-impact channels and capabilities, such as mobile,…
Consumer companies are lagging in the development of essential digital-marketing skills, particularly in high-impact channels and capabilities, such as mobile,…
The marketplace has gone digital and too many companies lack the skills and capabilities needed to effectively compete, suggests a…