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March 31, 2023
Mobile Marketing Watch

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Augmented Reality

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Augmented Reality is Here to Stay: Key Considerations for Marketers

EmmaM5 years ago6 mins

Valassis, a leader in activating consumers through intelligent media delivery, is out with a new report sharing key considerations for…

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  • Augmented Reality
  • Mobile Advertising
  • Mobile Apps
  • Mobile Commerce

Overstock.com Garners Global Attention from VR/AR Association for its AR Mobile Innovations

EmmaM5 years ago3 mins

Months after Overstock.com, Inc. announced the launch of its augmented reality (AR) feature within its iOS shopping app, the organization’s…

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  • Marketing Strategy
  • Mobile Advertising
  • Mobile Marketing
  • Opinion
  • Virtual Reality

Is Virtual or Augmented Reality the Next Big Thing in Advertising?

EmmaM5 years ago6 mins

The following is a guest contributed post by Shawn Walker, VP, Strategy & Product Development at Symphonic Digital. Is virtual…

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  • Opinion
  • Smartphones
  • Technology

Smartphones Will Continue to Take Over Our Lives – And Other Predictions for 2018

michael5 years ago10 mins

The following is a guest contributed by Josh Ong, Director of Global Marketing and Communications at Cheetah Mobile. The holiday season is…

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  • Augmented Reality
  • Marketing Strategy
  • Mobile Marketing

All Eyes and EarSkinz on Augmented Reality as Augmently, Inc. Creates New Sharable AR Packaging

michael5 years ago7 mins

According to media release issued this week, EarSkinz is developing new augmented reality packaging that allows users to download an…

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  • Mobile Apps

We Are TV Launches the First AR Game to Play with Television Shows

Kevin Matthies5 years ago3 mins

The AR revolution has come to the world of television. With more than 90% of television viewers tuning into their…

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  • Augmented Reality
  • Marketing Strategy

Augmently Inc. Helps Bring Ford’s Sustainable Fleet to Life at MPTF Pre Emmy Gala

michael5 years ago4 mins

The 11th annual Evening Before event, held in September of 2017, celebrated the television industry’s premier talent in support of…

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  • Augmented Reality
  • News
  • Press Release

Industry Leaders Join Augmented Reality for Enterprise Alliance (AREA)

michael6 years ago4 mins

The Augmented Reality for Enterprise Alliance (AREA) announced today that two new members joined the only global membership funded alliance…

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  • Announcements
  • Mobile Apps
  • Mobile Devices
  • News
  • Platforms
  • Smartphones

SMBs Score New High End Tech for Their Mobile Efforts

EmmaM6 years ago3 mins

Appy Pie is rolling out new virtual reality and augmented reality features into its platform. The rollout, we’re told, allows…

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  • Mobile Apps

Global Mobile Augmented Reality Market Set for Big Gains

michael6 years ago2 mins

According to the latest market study released by Technavio, the global mobile augmented reality market is expected to grow at…

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  • Cheetah Mobile Vice President Keynotes Microsoft Tech Summit 2018 in Shanghai
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