Verve Bolsters Hyper-Targeted Audience Segmentation
Verve, a global leader in location-powered mobile marketing, confirmed to MMW today its acquisition of German push marketing specialists matchinguu…
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Flurry Launches Analytics 3.0 With Audience Segmentation and “Demographic Estimation”
Mobile analytics powerhouse Flurry has launched version 3.0 of its platform, adding several high-level feature updates along with audience segmentation…