Infographic: Android Users Click More Ads, Yet iPhone Users Deemed “More Valuable”
In a new study and infographic published today by mobile advertising provider Mobclix, iPhone users were determined to be “more…
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Shazam Launches In-App Mobile Advertising Service Dubbed “Listening Screen Takeover”
Mobile music discovery and tagging service Shazam recently announced a unique mobile advertising solution that takes advantage of the millions…
4INFO Growing By Leaps And Bounds, Acquires “Butter” To Enter App Market
4INFO is a company known to most consumers as a provider of SMS-based alerts and information, such as sports scores…
Case Study: Mobile Web Ads Gain 135% Higher CTR Than Mobile App Ads
Continental Airlines ran a test campaign a while back in which it partnered with WhitePages.com to target banner ads aimed…
Google’s AdMob Deal Solidifies It’s Future Mobile Marketing Dominance
With Google’s purchase of AdMob, it proves even further what many have already speculated for a while- that mobile advertising…