5 Tips for Mobile User Acquisition
On Thursday morning, Appia – a leading mobile user acquisition network – shared with Mobile Marketing Watch a new report…
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Advertisers More Focused Today on Lifetime Value of Mobile App Users
Today more than ever, shrewd mobile advertisers are focusing intensely on the the lifetime value of mobile app users. To…
Mobile Apps: Looking Back and Forward to The Hottest Downloads
The team at Appia has shared with MMW its latest report, which is a retrospective of the hottest apps of…
The New Face of Mobile Ad Units
Mobile advertising is undergoing a rapid transformation as we speak. In fact, by next year, many of the ads that…
Appia Debuts International Mobile Performance Based Advertising Network
Appia has gone globe-hopping with the official debut of a new international mobile performance based advertising network. The world’s largest…