IAB Releases Official Protocol for Creating In-App, Rich Media Mobile Ads
The IAB “Mobile Marketing Center of Excellence,” today unveiled the final version of its “Mobile Rich Media Ad Interface Definitions,”…
The IAB “Mobile Marketing Center of Excellence,” today unveiled the final version of its “Mobile Rich Media Ad Interface Definitions,”…
With a new location-based service or application launching everyday it seems, it’s easy to forget the underlying foundation that powers…
The folks at Foursquare have been busy lately. The company announced recently that it’s processing over 2 million daily checkins…
Today during his keynote at the Location-based Marketing Summit, Ian Schafer, CEO of Deep Focus, announced the agency’s first product;…
Verizon Wireless continues to expand the capabilities it provides to mobile app developers with the launch of “NAVBuilder Inside,” an…
Today at the Verizon Developer Community (VDC) Conference in Las Vegas, America’s largest operator announced 20 new APIs that are…
In a blog post published this morning, free SMS API startup Zeep Mobile announced it’s been acquired by Vibes Media,…
APIs have become an important aspect of the Web, powering unique mashups, services and solutions that work with leading data…
I’ve had an on-going rant, along with most of the mobile advertising industry, regarding a lack of truly usable mobile…
We recently received a heads-up regarding an interesting use-case for SMS outside the traditional lines of marketing, proving that thinking…