IAB Releases Official Protocol for Creating In-App, Rich Media Mobile Ads
The IAB “Mobile Marketing Center of Excellence,” today unveiled the final version of its “Mobile Rich Media Ad Interface Definitions,”…
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Mobile Location Data Gains Precision With Twitter Places API And SimpleGeo Updates
With a new location-based service or application launching everyday it seems, it’s easy to forget the underlying foundation that powers…
Foursquare Hits 2M Checkins & 25K New Users Daily, Unveils New API, Hints At Photo Sharing
The folks at Foursquare have been busy lately. The company announced recently that it’s processing over 2 million daily checkins…
Deep Focus Announces “FourScore,” A Foursquare Competitive Analysis Solution
Today during his keynote at the Location-based Marketing Summit, Ian Schafer, CEO of Deep Focus, announced the agency’s first product;…
Verizon Launches “NAVBuilder Inside” To Help Incorporate Location, Maps and Navigation Into Apps
Verizon Wireless continues to expand the capabilities it provides to mobile app developers with the launch of “NAVBuilder Inside,” an…
Verizon Debuts 20 Location, Messaging And Network-Based APIs For Developers
Today at the Verizon Developer Community (VDC) Conference in Las Vegas, America’s largest operator announced 20 new APIs that are…
SMS API Provider Zeep Mobile Acquired By Vibes Media
In a blog post published this morning, free SMS API startup Zeep Mobile announced it’s been acquired by Vibes Media,…
Apigee Strengthens Innovative API Analytics And Mashup Platform
APIs have become an important aspect of the Web, powering unique mashups, services and solutions that work with leading data…
Motally Debuts Mobile Analytics Reporting That’s Actually Usable, Via Import & Export APIs
I’ve had an on-going rant, along with most of the mobile advertising industry, regarding a lack of truly usable mobile…
Safelincs & TextMagic Team For Unique SMS Reminders
We recently received a heads-up regarding an interesting use-case for SMS outside the traditional lines of marketing, proving that thinking…
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