comScore Launches Media Metrix Multi-Platform in the U.S.
comScore this week launched the Media Metrix Multi-Platform in the U.S. Dubbed “the next generation of digital audience measurement and…
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AOL Revamps Mobile Gaming Platform
Games.com is getting a makeover. AOL, the owner and operator or Games.com, has launched a new cross-platform gaming experience. With…
Microsoft and Facebook Confirm Mammoth Patent Agreement
It’s a huge partnership between two of the biggest brands in the world. On Monday, Microsoft and Facebook announced a…
MMW Exclusive: AOL Turns to Mobsmith to Drive Mobile Display Ad Sales
On Friday, we learned that Mobsmith – a leading turnkey mobile advertising platform for advertisers and premium publishers – has…
Online, Mobile Advertisers Get More Access to Moms in New AOL Partnership
On Thursday, Ad Age reported that venerable Internet giant AOL is forming an “ad-sales alliance” with Bonnier’s Parenting Group. The…
Twitter Pioneer Biz Stone Joins AOL as Social Impact Advisor
AOL is doing ‘Biz’ with the man who co-founded the microblogging juggernaut known as Twitter. Serving as AOL’s new “social…
AOL Seals The Deal on Huffington Post Acquisition
The deal is officially done. On Monday, AOL formally closed its $315 million acquisition of the online digital media juggernaut…
AOL Acquires Mobile Development Firm “Rally Up” To Bolster New “Mobile-First” Initiative
AOL has purchased Rally Up, a team of mobile developers behind the popular “Rally Up” and “FacePlant” mobile apps, to…
Medialets Continues To Broaden Its Reach, Partners With AOL’s ADTECH
Through its Enrich partnership program, Medialets continues to expand its reach by strategically integrating its rich media ad solution for…
AOL To Shut Down Its Mobile Ad Networks Soon?
In a somewhat surprising move, rumors are circulating that AOL will slowly start shutting down its mobile advertising networks and…