comScore ‘Solves’ Mobile Ad ROI Measurement Problems with New Partnership
With ROI growing more and more important to mobile advertisers with each passing year, poor analytics and ad effectiveness measurement…
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Square Launches Cutting Edge ‘Business in a Box’
Square has delivered a cutting edge point-of-sale solution to physical retailers with the unveiling of its new “Business in a…
Amazon Remains The Top Destination of Mobile Shoppers
According to the findings of a new consumer satisfaction survey published Tuesday, Amazon is squarely in charge as the top…
Global Mobile Phone Shipments Grew Modestly in 2012, Says Strategy Analytics
Strategy Analytics is out with a new report spotlighting the large volume of mobile devices shipped last year. Based on…
Mobclix Acquires Analytics Service in a “Heartbeat”
Mobile advertisers and advertising platforms need solid analytics reporting to prove to all involved that they’re working. That’s one reason…
Flurry Pinches $7M More for Mobile Analytics
Leading mobile analytics startup Flurry just raised $7 million in a second round of funding, reports VentureBeat. The funds will…
Google Expands Mobile Reporting In Analytics
I’ve always found it surprising that while Google pushes so hard to cater to the mobile realm, it still lacks…
Mobext And Quatrro Wireless Team For Detailed Analytics
Quattro Wireless, who operates one of the largest premium mobile ad-networks, has teamed with Mobext, provider of “data driven advertising…
Mobile Content Already Taking Over Online Advertising?
There was an interesting article over at Seeking Alpha that suggested that the mobile content market, growing as rapidly as…
The Growing Importance Of Mobile Analytics
Any kind of media advertising requires the use of robust analytics to understand user-behavior and to better plan for future…