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Mobify Raises the Bar in Mobile with Introduction of New Analytics Manager

michael3 mins

Ecommerce professionals can now capitalize on investments in industry-standard marketing analytics platforms while taking advantage of the most promising new…

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  • Marketing Strategy
  • Mobile Marketing

Marchex Speech Analytics Sets Industry Standard in Customer to Business Call Analytics

ChristaH2 mins

Marchex, a mobile advertising analytics company, announced Thursday the results of a product test, independently verified, of its recently launched…

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  • Marketing Strategy
  • Mobile Advertising
  • Mobile Marketing

Brightcove, HubSpot Partner to Bring Video Analytics to Marketers

MikeR3 mins

Brightcove Inc., a top provider of cloud services for video, and HubSpot, an inbound marketing and sales software company, has…

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  • Announcements
  • News

Verto Analytics Rolls Out Smart Poll for Marketers

michael2 mins

Ahead of the weekend, MMW was briefed by the team at Verto Analytics, a consumer-centric measurement company, about the launch…

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  • Announcements
  • Marketing Strategy
  • Mobile Marketing
  • News

‘Reveal Analytics’ Debuts at NRF Big Show 2017

JacobReitzin2 mins

Natural Insight, a key player in enterprise cloud and mobile applications for retail merchandising and workforce management, unveiled on Monday…

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  • Marketing Strategy
  • Mobile Advertising
  • Mobile Marketing

4 Reports to Help Your Digital Media Forecasting in 2017

michael9 mins

The following is a guest contributed post by Kelley Schultz, Director of Digital Marketing and Analytics at DialogTech. As 2016…

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  • Mobile Apps
  • Mobile Marketing

2017 Will Be The Year of the Smart App

Kevin Matthies6 mins

According to Mobile Marketing Platform Leanplum, 2017 will be the year of the Smart App as automation technologies using artificial…

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  • Announcements
  • Mobile Advertising
  • News

Marketing Analytics Platform Secures $15M in Funding

ChristaH3 mins

Ahead of the weekend, MMW learned that Singular — a unified marketing analytics platform for many of the world’s largest…

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  • Announcements
  • Mobile Advertising
  • Mobile Marketing
  • News

AppsFlyer Gives Marketing Professionals Something to THINK About

MikeR2 mins

AppsFlyer, a mobile attribution and marketing analytics company, announced ahead of the weekend the availability of its data and marketing…

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  • Mobile Marketing

Neustar Announces Advanced Marketing Attribution Analytics

EmmaM3 mins

On Thursday, the team at Neustar — a provider of real-time information services — announced a new advanced marketing analytics…

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