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Google AdWords Launches ‘Conversion Import for Salesforce’ to Better Track Campaigns

michael1 mins

“For many marketers, dealing with the technology and scale necessary to tie offline conversions back to the keywords and ads…

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‘Top Ten Tools for SEO’ Webinar Set for Friday

michael1 mins

The JM Internet Group has confirmed to MMW that it will present an introductory webinar on the “Top Ten Tools…

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Google Launches Estimated Total Conversions

michael1 mins

On Tuesday, Google introduced Estimated Total Conversions, a new tool that will allow AdWords advertisers to track how their search…

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Google Giving New Life to AdMob?

michael1 mins

Google is sprucing up its market-leading mobile ad network, AdMob. “We want AdMob to open up opportunities for many more…

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New Report Shows How Google Makes Money from Mobile

michael1 mins

A new report from Larry Kim at WordStream is probing how Google makes money in mobile. “The mobile search market…

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Infographic: Understanding Google AdWords Auction

ChristaH1 mins

Without question, Google AdWords may provide the gateway to all of your advertising objectives. Or not. It all depends on…

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Google Says Local Now Accounts for 40 Percent of Mobile Searches, “Distance” Now an AdWords Ranking Variable

justinmontgomery1 mins

Google today announced new mobile ad-units along with some interesting new stats in regards to mobile search. According to the…

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Google to Start Factoring Mobile Optimization into AdWords Performance

justinmontgomery1 mins

Google has always been about creating the best user experience on mobile devices and has taken broad steps to encourage…

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Google Adding +1 Buttons to Mobile Web, Mobile Display Ads

justinmontgomery1 mins

It was announced today that Google will begin adding +1 buttons to their Web and mobile display ads in early…

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2011 Search Engine Marketing Spend Projected to Top $19 Billion

michael1 mins

According to Econsultancy’s freshly published “State of Search Marketing Report 2011,” Internet marketers are poised to make 2011 a big…

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