Tough World Out There for Advertisers Trying to Master Multichannel Marketing
Though a June, 2015 study by Lewis PR indicated that 84 percent of senior marketers worldwide say multichannel marketing is…
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UberMedia Announces Location Visit Optimization — Real-Time, Location-Based Technology for Advertisers
The following is guest contributed post by Deidre Bakker-Riches, owner of a boutique marketing firm and consultancy, Twlv31 Marketing, and…
Top Mobile Ad Exchange to Reward Mobile Ad Engagement
MMW was briefed on Tuesday by the folks at Vserv.mobi, a mobile advertising exchange. This week, the company announced the…
Forget Hashtags, Your Tweet May Need a Disclaimer
Advertisers be warned. The FTC is giving you more to consider as you tap into the inherent promotional power of…
Adobe Gears Up for 2012 Digital Marketing Summit
Adobe is hoping to be anything but a “flash” in the pan with its freshly re-branded annual “Adobe Digital Marketing…