Greystripe’s iAd-Like “Immersion Ad” For Buick Boosts Purchase Intent By 35%, Shows 3.9% CTR
Greystripe recently commissioned comScore for a brand lift study of a recent mobile advertising campaign for Buick, which proved to…
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Branded Mobile AdverGaming On The Rise?
Mobile advertising is no different than traditional advertising in regards to the need for brand awareness and loyalty in addition…