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April 1, 2023
Mobile Marketing Watch

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AdTheorent

  • Mobile Advertising

First Look: Barometric Division of AdTheorent Spun-Out as Separate Business

michael5 years ago3 mins

Media Release: Barometric, MRC-Accredited provider of the industry’s most advanced cross-environment tracking and measurement solution, today announced parent company AdTheorent,…

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  • Announcements
  • Marketing Strategy
  • Mobile Marketing
  • News

Digital Audio Ads On the Horizon in Wake of Latest Partnership

michael5 years ago3 mins

AdTheorent, Inc., an advertising technology company using data, predictive targeting and machine learning to provide competitive advantages to marketers as…

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  • Marketing Strategy
  • Mobile Marketing

AdTheorent Touts Strategic Growth Investment

EmmaM6 years ago2 mins

AdTheorent, Inc., a technology company known for its data-driven predictive solutions, is announcing today the closing of a strategic growth…

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  • Marketing Strategy
  • Mobile Advertising
  • Mobile Marketing

First Look: AdTheorent Integrates with Commerce Signals to Leverage Purchase Insights

michael6 years ago3 mins

AdTheorent has announced today its engagement with Commerce Signals, a leader in connecting advertisers and publishers to aggregate insights from…

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  • Press Release

Data Scientists from AdTheorent and DataLab USA Win DMA’s 2016 Analytic Challenge

michael6 years ago7 mins

Press Release:  In DMA’s 2016 Analytic Challenge data scientists from today’s leading data and analytics firms went head-to-head to determine who can…

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  • Marketing Strategy
  • Mobile Advertising
  • Mobile Marketing
  • Platforms

AdTheorent and Celtra Deliver Sweet Success for Trolli Sour Brite Campaign

michael7 years ago4 mins

AdTheorent, Inc. and Celtra have earned the right to crow a bit about the firms’ recent successful cross-digital campaign for…

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  • Infographics
  • Marketing Strategy
  • Mobile Devices
  • News
  • Platforms
  • Technology

AdTheorent Releases Q3 Mobile Ad Performance Infographic

michael7 years ago1 mins

Ahead of the weekend, AdTheorent released its Q3 Mobile Ad Performance Report summary for Beer, Wine & Spirits Vertical. Interestingly,…

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  • Announcements
  • Marketing Strategy
  • Mobile Advertising
  • News
  • Technology

Advertisers Gain New Automotive Targeting and Attribution Solution

Kevin Matthies7 years ago1 mins

On Tuesday, AdTheorent — a technology company — informed MMW that it will integrate data from IHS Automotive to provide…

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  • Mobile Analytics

AdTheorent Nabs Innovation Award for Barometric Cross-Platform Attribution and Analytics Tech

MikeR7 years ago1 mins

Technology firm AdTheorent, Inc. just won another award. The company, whose data-driven predictive solutions are transforming mobile advertising, received a…

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  • Mobile Advertising
  • Technology

AdTheorent Delivers Mobile Advertising Industry’s First ‘Truly Clean Supply’

EmmaM8 years ago1 mins

On Monday, AdTheorent — a technology company offering data-driven predictive solutions — announced the completion and implementation of its anti-fraud…

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