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June 9, 2023
Mobile Marketing Watch

Mobile Marketing Watch

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Ad Tech Firm Rocket Fuel Stock Soars on News of Acquisition Bid

Barton8 years ago1 mins

Rocket Fuel took off at the end of last week. Stock trading was actually halted for a time when the…

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  • Announcements
  • News
  • Technology

Adplotter Goes to the Dogs (and Cats) with Launch of PetPlotter

michael8 years ago1 mins

Adplotter, a platform for online selling and classifieds, is coming to the animal kingdom. The organization is launching PetPlotter, a…

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  • Announcements
  • Mobile Advertising
  • News
  • Platforms

Airpush Lights a ‘Match’ in New Promotion for Mobile Advertisers

Kevin Matthies8 years ago1 mins

Veteran mobile ad company Airpush has just confirmed the launch of a new 4-week promotion that encourages mobile advertisers to…

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  • Announcements
  • Marketing Strategy
  • Mobile Advertising
  • Mobile Social
  • News
  • Platforms

Jumping on the Carousel: First Facebook, Now Pinterest Plans New Multi-Image Ad

Barton8 years ago1 mins

The drive to monetize has pushed more than one social media site to add to their advertising offerings. The latest…

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  • Announcements
  • Marketing Strategy
  • Mobile Advertising
  • Mobile Marketing
  • News
  • Platforms
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TGI Fridays Now Serving Expanded Digital Marketing Efforts

MikeR8 years ago1 mins

In a move that we’re told is designed to offer its guests a more enhanced and personalized experience both inside…

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  • Announcements
  • Mobile Advertising
  • Mobile Devices
  • Mobile Marketing
  • News
  • Opinion
  • Platforms
  • Technology

MMW Op-Ed: Granular Politics Demand Granular Campaign Management

michael8 years ago1 mins

The following is an exclusive op-ed contributed to MMW by Targeted Victory Co-Founder, Michael Beach. The amount of time between…

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  • Marketing Strategy
  • Mobile Advertising
  • Technology

PubMatic, Bidtellect in Business for Native Ads

Barton8 years ago1 mins

Bidtellect and PubMatic have played “Let’s Make a Deal” — to what the companies hope will be mutual advantage. Bidtellect…

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  • Marketing Strategy
  • Mobile Advertising
  • Technology

Kiip Keeping It Real as Mobile Advertisers Take Note

michael8 years ago1 mins

Kiip is keeping it real — and a recent round of strategic funding proves investors like that idea very much….

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  • Announcements
  • Marketing Strategy
  • Mobile Advertising
  • Mobile Advertising Campaigns
  • News
  • Platforms
  • Technology

Mobile Advertisers Snap Shut on Snapchat’s Asking Price

darren8 years ago1 mins

How much is too much for a short-lived ad on a social media site? Snapchat thinks it knows: $750,000 a…

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  • Announcements
  • Marketing Strategy
  • Mobile Advertising
  • Mobile Devices
  • Mobile Marketing
  • News
  • Opinion
  • Platforms
  • Technology

MMW Op Ed: The Cross-Channel Conundrum

michael8 years ago1 mins

The following is a guest contributed post to MMW from Andrew Hoeberichts, Senior Vice President of Merkle’s Travel, Media, and…

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Editor's Pick

  • 5 Strategies Brands Haven’t Tapped Yet for Holiday 2018
  • In-App Mobile Ad Fraud Up 800 Percent
  • How Flutter Looks Set to Transform Android and iOS App Development
  • The Sports Spike: Why Mobile Advertisers Need to Go Broader Around the Big Games
  • Cheetah Mobile Vice President Keynotes Microsoft Tech Summit 2018 in Shanghai
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