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April 1, 2023
Mobile Marketing Watch

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Adobe

  • Mobile Advertising

Adobe Aims to Redefine Content Intelligence to ‘Transform Customer Experiences’

michael5 years ago2 mins

A recent Adobe survey of U.S. consumers revealed people spend on average 7.8 hours per day engaging with digital content…

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  • Announcements
  • Marketing Strategy
  • News
  • Platforms

Adobe Launches Industry’s First 100 Percent Programmatic Ad Campaign

michael5 years ago2 mins

Chalk it up as another first for Adobe. Adobe has announced the launch of its global “Experience Business” campaign, the…

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  • Announcements
  • News
  • Platforms

First Look: Adobe Named a Leader Among Web Analytics Vendors

Kevin Matthies5 years ago2 mins

Adobe announced Tuesday that the company has been recognized as a leader in “The Forrester Wave™: Web Analytics, Q4 2017”…

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  • Mobile Apps

Adobe Advertising Cloud Brings Marketers ‘Flexibility and Convenience’ with New Mobile App

Kevin Matthies5 years ago2 mins

As advertisers shift to buying a majority of digital advertising through automated software, advertising technology tools are frequently stuck in…

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  • mobile
  • Mobile Advertising

Marchex Touts New Integrations in Adobe Analytics Cloud

michael6 years ago2 mins

Marchex, a mobile advertising analytics company, has just announced new integrations with Adobe Analytics Cloud. The move, we’re told, will…

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  • Marketing Strategy
  • Mobile Advertising
  • Mobile Marketing

Adobe Aims to Advance Voice-Driven Customer Experiences With Analytics Cloud

ChristaH6 years ago3 mins

Ahead of the long holiday weekend in the United States, MMW was privy to the latest news from Adobe. According…

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  • Marketing Strategy
  • Mobile Marketing

Adobe Named Top Dog Among Digital Intelligence Platform Vendors

EmmaM6 years ago2 mins

On Friday, Adobe announced that the company has been recognized as the only leader in “The Forrester Wave: Digital Intelligence…

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  • Marketing Strategy
  • Mobile Marketing

Insert Integrates With Adobe To Bring The ‘Power Of Marketing Cloud’ To Mobile Apps

EmmaM6 years ago3 mins

Insert, an automated in-app marketing platform, confirmed to MMW today its integration with Adobe Marketing Cloud. The integration, we’re told,…

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  • Announcements
  • Mergers And Acquisitions
  • Mobile Marketing
  • News
  • Platforms

Adobe Wraps Up Acquisition of TubeMogul

Jesse Kuehn6 years ago2 mins

Adobe recently confirmed to MMW the completion of its acquisition of TubeMogul, a powerhouse in video advertising that lets brands…

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  • Mobile Marketing

Adobe Exec: Quit Focusing on App Installs

michael6 years ago7 mins

The following is an exclusive guest contributed post from Matt Asay, vice president of mobile for Adobe Marketing Cloud. In…

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