Goodbye, Friends; Hello, Ads: ‘Liking’ on Facebook is a Dangerous Thing to Do
If you’ve been on Facebook for any length of time lately, you’ve no doubt noticed how the newsfeed is changing….
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The Future of Email Marketing: Improve Content, Up Incentives
According to a recent post at AdWeek, email is increasingly read on mobile devices, but “that doesn’t mean the desktop…
Mobile Advertisers Not Pleased with Lack of Access to iOS User Data
Apple is purportedly so protective of its data that it won’t share highly desirable, although still anonymous, user information with…
Mobile Advertising Finally Hits Its Stride
Was 2013 finally the mammoth year for mobile advertising that the industry has been waiting for? According to a report…
Apple Expected to Double its Marketing Labor Force
Ahead of tomorrow’s anticipated iPhone 5S and iPhone 5C unveiling, AdAge is out with a new report that suggests the…
Facebook Hires First CMO
Social networking giant Facebook has hired its first CMO. Formerly of Google, Gary Briggs was most recently the chief marketer…
Mobile App Economy Still Stymied by Mediocre Metrics
eMarketer estimates that mobile ad spending will spike from $8.4 billion in 2012 to $37 billion in 2016. But in…
Twitter Gearing Up for Ambitious Ad-Retargeting Exchange
The hottest rumor in social media today is that Twitter is gearing up to establish an exchange comparable to FBX…
JC Penney Going Back in Time on Mobile, Advertising?
Print ads are dead? Mobile advertising and digital coupons are the future? That may not be true at JC Penney…
Pandora’s Box is Short on Mobile Ad Revenue
Music streaming service Pandora is capping how much music you can stream each month if you’re a non-paying customer. On…