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Time to Retrain the Team: Google Aims to Spend 60% on Programmatic

michael9 years ago1 mins

Lorraine Twohill, Google’s global CMO who attended the Web Summit in Dublin recently, was quoted as saying that “I want…

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Do You Fully Understand the Art of Engagement Marketing?

michael9 years ago1 mins

Marketo recently released a white paper entitled The 7 Principles of Engagement Marketing and, to that end, published a corresponding…

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Infographic: Q2 Mobile Ad Performance Report for Retail

MikeR9 years ago1 mins

AdTheorent, Inc. recently announced summary findings from internal retail industry mobile ad performance analyses conducted across its network during Q2…

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TripleLift: Helping Brand Marketers Harness Programmatic Ad Strategy

michael9 years ago1 mins

“TripleLift CEO Eric Berry envisions native advertising as the means to unlock the premium programmatic opportunity for brand marketers. Leave…

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Yahoo Wasting No Time in Renewed Mobile Advertising Efforts

Kathleen10 years ago1 mins

Yahoo has endured its share of ups and downs in recent years, but mobile has illuminated the path to renewed…

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  • mHealth Innovation Brings 24/7 Registered Nurse Access to Mobile Devices
  • mHealth: Government Launches $80K Contest For Best Cancer Prevention Mobile App
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