Time to Retrain the Team: Google Aims to Spend 60% on Programmatic
Lorraine Twohill, Google’s global CMO who attended the Web Summit in Dublin recently, was quoted as saying that “I want…
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Do You Fully Understand the Art of Engagement Marketing?
Marketo recently released a white paper entitled The 7 Principles of Engagement Marketing and, to that end, published a corresponding…
Infographic: Q2 Mobile Ad Performance Report for Retail
AdTheorent, Inc. recently announced summary findings from internal retail industry mobile ad performance analyses conducted across its network during Q2…
TripleLift: Helping Brand Marketers Harness Programmatic Ad Strategy
“TripleLift CEO Eric Berry envisions native advertising as the means to unlock the premium programmatic opportunity for brand marketers. Leave…
Yahoo Wasting No Time in Renewed Mobile Advertising Efforts
Yahoo has endured its share of ups and downs in recent years, but mobile has illuminated the path to renewed…