The Cost of Ad Fraud Continues to Grow
The findings of a new report from Juniper Research are nothing short of startling. Data suggests that advertisers will likely…
Ad Fraud
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Juniper Research Estimates Ad Fraud will Cost Advertisers $19 Billion in 2018
MMW was privy to an exclusive early look at the summary findings of a new report from Juniper Research. The…
Opinion: How to Prevent 9 Ad Fraud Schemes Targeting Your Mobile Campaigns
The following is a guest contributed post from Andreas Naumann, Fraud Specialist at adjust. Not everyone is affected by the same…
Ad Fraud Is Growing And Singapore Is Most Targeted
According to a new piece from Marketing Interactive, it’s predicted that 59.5% of Google’s net global ad revenues will stem…
Google, Yahoo Taking Serious Steps to Mitigate Online and Mobile Ad Fraud
How many times have you accessed an online ad only to have it take you to something completely different? Or…
OpenX Marks the Spot on Trust Index for Real-Time Bidding
This week, the team at OpenX Technologies, a provider of web and mobile advertising technology, announced that it ranked first…