The Importance of Innovative Ad Formats
The following is a guest contributed post by Johnny Li, VP of International Business Development, Cheetah Mobile. The growing popularity…
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Exponential Rolls Out Proprietary Video Formats
NativeMobile is reporting that Exponential Interactive, a leading global provider of digital advertising solutions, has just launched their new (and…
Which Ad Format Will Dominate 2015?
It’s 2015. It’s also “the year of the native ad,” says Yahoo! CEO Marissa Mayer. “Yahoo! is pushing the native…
Samsung Galaxy S4: What Will it Mean for Mobile Advertising?
Tonight at Radio City Music Hall in New York, Samsung’s newest flagship smartphone – the Galaxy S4 – will be…
AdMob Now Serving Over 2.7B Ad Requests Per Day, Launches New Tablets Ad Formats
AdMob is celebrating the one-year anniversary of its acquisition by Google, and is announcing some impressive statistics as a result. In total,…
Medialets Debuts Rich Media Ad SDK For Android Devices
On the heels of debuting unique ad-units tailored specifically for the iPad, Medialets today announced the upcoming availability of its…