Acquisio Taps New VP of Tech
Acquisio, a leader in performance marketing solutions, tells MMW that they have just introduced an important new figure to the…
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MMW Interview: Marketers Making Mobile Optimization a Higher Priority
This week, MMW sat down with Marc Poirier, Co-Founder and EVP of Business Development at Acquisio, for an exclusive interview to…
Acquisio Introduces New Call Tracking Program
MMW learned today that Acquisio is launching the new Acquisio Call Tracking Program, a technology partnership program designed to help…
Facebook Draws Praise with Launch of New Retargeting Tool
Facebook is launching a new retargeting tool that will allow retailers to show ads to people who’ve visited their websites…
Advertising on its Way to Instagram
Instagram announced Thursday that the Facebook-owned photo-sharing giant will begin running ads in the coming months. “We’ll focus on delivering…
Industry Heavyweights React to eBay’s New Ad Exchange Efforts
One of the top stories of this new week so far is that eBay is ramping up its ad exchange…
Facebook Advertising: Testing, Segmenting, and Optimizing
The following is a guest commentary from Marc Poirier, Co-Founder and CMO of Acquisio. Facebook is becoming an increasingly competitive…