Rovio, MSQRD and Others Use A/B Testing For Pre-Launch App Marketing. Here is Why
The following is a guest contributed post from Liza Knotko from Splitmetrics. App Store Optimization (ASO) has undergone substantial transformations….
A/B Testing
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In Standard A/B Testing, Winner Takes All Optimization Can Be a Dangerous Practice
The following is an exclusive guest contributed post to MMW from Carl Theobald, CEO of FollowAnalytics. With the U.S. presidential…
Infographic: Understanding the Value of A/B Split Testing in Digital Marketing
When it comes to investing in digital marketing, nothing is more important than ensuring that the investment paid off. To…
Amazon Rolls Out New A/B Testing Capability for App Devs
Capping a long week of big initiatives and announces by the online retail giant, Amazon on Thursday heralded the beta…