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April 1, 2023
Mobile Marketing Watch

Mobile Marketing Watch

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A/B Testing

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Rovio, MSQRD and Others Use A/B Testing For Pre-Launch App Marketing. Here is Why

michael6 years ago12 mins

The following is a guest contributed post from Liza Knotko from Splitmetrics. App Store Optimization (ASO) has undergone substantial transformations….

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  • Mobile Marketing

In Standard A/B Testing, Winner Takes All Optimization Can Be a Dangerous Practice

michael6 years ago6 mins

The following is an exclusive guest contributed post to MMW from Carl Theobald, CEO of FollowAnalytics. With the U.S. presidential…

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  • Marketing Strategy
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Infographic: Understanding the Value of A/B Split Testing in Digital Marketing

MikeR8 years ago1 mins

When it comes to investing in digital marketing, nothing is more important than ensuring that the investment paid off. To…

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Amazon Rolls Out New A/B Testing Capability for App Devs

michael10 years ago1 mins

Capping a long week of big initiatives and announces by the online retail giant, Amazon on Thursday heralded the beta…

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