Taco Bell Ramps Up Mobile Marketing to Fuel Taco Frenzy

Before you “run for the border” to your nearest Taco Bell, be sure to run and grab your mobile phone. Last night, Taco Bell launched its Doritos Locos Tacos and is using an augmented reality app and QR codes to perpetuate the social media buzz surrounding the new food item’s introduction.

“Taco Bell made history when it introduced the crunchy taco 50 years ago, becoming the first to bring Mexican-inspired food to several generations and millions of Americans,” the fast food giant says. “Last night at 12:00 a.m. midnight, Taco Bell launched another first reinventing its most popular menu item and introducing Doritos Locos Tacos.”

Here’s how Taco Bell describes the new product:

Doritos Locos Tacos features a shell made out of Nacho Cheese Doritos chips on the outside, with the classic tastes of the Taco Bell crunchy taco on the inside: 100percent premium seasoned beef, crisp shredded lettuce and real cheddar cheese.

Taco Bell says it will continue support the introduction of Doritos Locos Tacos with its biggest marketing effort in recent history. The company plans on an integrated marketing and consumer engagement effort that includes advertising (television, print, radio, outdoor, online), digital, social and public relations.

Impressive mobile marketing efforts aside, the new Doritos Locos Tacos are remarkably delicious.

Sometimes doing research for work is really an enjoyable experience.

Have you tried the new menu item yet?