T-Mobile Shakes Up The Wireless Industry at CES 2014

T-Mobile Shakes Up The Wireless Industry at CES 2014On Wednesday, T-Mobile finally spilled the beans on its previously revealed but not explained Un-Carrier 4.0 initiative.

As it turns out, T-Mobile is addressing one of the biggest potential drawbacks of making a premature switch to a new mobile carrier.

T-Mobile says “We’re giving families a ‘Get Out of Jail Free Card'” by effectively ending contract termination fees.

Here’s how it works. T-Mobile will pay a consumer’s early termination fees resulting from their departure from AT&T, Verizon, or Sprint if they come to T-Mobile.

With an eligible phone trade-in, the total value of the offer to switch to T-Mobile could be as high as $650 per line, T-Mobile announced last night.

“Carriers have counted on staggered contract end dates and hefty early termination fees to keep people bound to them forever. But now families can switch to T-Mobile without paying a single red cent to leave them behind,” says John Legere, president and chief executive officer of T-Mobile.