There’s an interesting turn of events in relation to EZ Texting’s lawsuit against T-Mobile for blocking its short code. It seems EZ Texting may have not been following the rules, according to a statement finally issued by T-Mobile.
It was just reported by IntoMobile that T-Mobile sent them the following statement via email:
“T-Mobile believes that the recent complaint filed by EZ Texting is without merit; and we are pleased that last Friday, September 17, 2010, the court rejected EZ Texting’s motion for early relief. Though T-Mobile doesn’t typically comment on pending litigation, we believe it is important to clear up some of the confusion generated by EZ Texting’s allegations. Each carrier has a process to ensure that content providers like EZ Texting follow the Mobile Marketing Association’s U.S. Consumer Best Practices Guidelines for Cross-Carrier Mobile Content Programs, as well as other regulations applicable to the mobile content business. When T-Mobile discovered that EZ Texting had not followed this process for WeedMaps – the text messaging service at issue in the lawsuit – we turned off the short code that EZ Texting was using for these services. The content of the WeedMaps service simply had nothing to do with T-Mobile’s decision.”
Many had speculated that this may be the case, and if true, T-Mobile was justified in its actions. Surely, there’s more to come as more information is released about exactly what happened. Stay tuned.
