T-Mobile has subtly but still noticeably removed the image of Apple’s iPhone from a marketing campaign started one month ago.
The campaign in question had encouraged iPhone owners to bring their unlocked Apple smartphone to the carrier.
The marketing push openly invited people to bring an unlocked iPhone from AT&T Inc. to the network and claimed savings of $50 in their monthly bill. Images of the iPhone as the bottom of an open padlock were featured prominently in stores.
But according to a new report from the Wall Street Journal, the image is now gone and the reason for the change was a “natural progression” of the campaign.
The company only used the imagery in September to capitalize on the excitement around the launch of the iPhone 5, she said.
For the time being, T-Mobile remains the only major U.S. carrier that doesn’t offer the iPhone.
Despite months of rumors to the contrary, T-Mobile was not introduced as a carrier of the iPhone 5 last month upon the device’s market introduction. Had AT&T managed to successfully acquire the smaller carrier, the iPhone would all but certainly be offered today on T-Mobile. But for the near future, the carrier says there are no plans to bring the hugely popular smartphone to the network.