T-Mobile USA has raised the curtain on what’s called Direct Carrier Billing – a nationwide purchasing program to provide customers the “convenience of securely purchasing” digital content and services from their web-enabled device.
According to a press released issued this morning by the carrier, with Direct Carrier Billing, T-Mobile customers can charge online purchases of digital games, gaming and social networking credits, music, videos and other digital content offerings directly to their existing T-Mobile account from the Web browser of their connected device.
A “connected device” to T-Mobile includes a PC, smartphone, netbook or tablet.
“As the growth in mobile purchasing explodes, we want to be at the forefront in helping customers more easily purchase digital content and services,” said Brad Duea, senior vice president of value added services at T-Mobile.
In 2009, T-Mobile was the first U.S. carrier to offer direct carrier billing for the Android Market. With this new program, we’re extending the hassle-free payment experience to browser-based purchases from virtually any online source and across a variety of mobile devices, delivering more purchasing power to mobile-centric consumers.
T-Mobile Direct Carrier Billing will initially utilize billing services provided by BilltoMobile, Boku, OpenMarket, Payfone, and Zong.