Syniverse says it is now working with Amazon.cn to support the online retailer’s focus to optimize customer engagement for mobile users.
This effort comes, Syniverse says, as mobile penetration in China nears 50 percent of the population and estimations for smartphone shipments are set at 450 million for this year.
According to a statement provided to MMW by a representative for Syniverse:
In a first innovation of its kind for any Amazon region, mobile-only consumers in China are able to register for the service without providing an email address. As a trusted intermediary with over 25 years’ experience serving the mobile ecosystem, Syniverse has been selected to support the growth of Amazon’s mobile-first Chinese customer base through the addition of two-way mobile messaging customer engagement programs.
All told, this is the first time that Amazon.cn will be able to engage with its customers in two-way interaction via SMS.
“With Syniverse,” the company explains, “Amazon.cn can provide a more engaging, personalized experience for mobile customers through keyword campaigns and promotions that enable users to opt in to receive timely, relevant offers alongside traditional push notifications and messages.”