Mobile messaging provider Syniverse published impressive growth figures for Q3 2010 today, claiming 128% growth year-over-year. On Halloween in particular, the company claims MMS volumes were up 150 percent organically over Halloween 2009.
In terms of total peer-to-peer (P2P) messages, which include MMS and SMS, Syniverse moved an average of 1.6 billion messages per day during third quarter 2010, with overall P2P volumes up 35 percent versus third quarter 2009. That average is the equivalent of 1.1 million messages every minute or 18,519 per second across mobile service providers worldwide. Even more impressive, the company has processed more than 1 trillion P2P messages since 2007.
In addition to Syniverse’s clear P2P momentum, application-to-peer (A2P) messaging volumes in the company’s Mobile Enterprise Services (MES) portfolio grew 69 percent from third quarter 2009. The company’s A2P customer roster has nearly doubled over that same period, adding more than 60 new MES customers, including the recent additions of a “major Tier 1 financial services company” as well as a Tier 1 “global logistics company,” according to a press release issued today.
“The increasing ubiquity of mobile communications between not only end users, but also consumers and businesses, has propelled Syniverse and the industry to reach new messaging milestones in the past year,” said the company’s President and CEO Tony Holcombe. “Service providers, enterprises, brands and even social networks are beginning to use messaging in creative ways that extend far beyond one-way texts. Marketing, customer service and brand retention efforts all benefit from the reach and immediacy of two-way messaging communications, and we believe it is these emerging use cases that have encouraged our new customers to make the investment in mobile messaging.”
