SXSW: The Week's Top Stories from Austin

SXSW The Week's Top Stories from AustinAll week, Mobile Marketing Watch has been in Austin, Texas covering the hottest new and developments from the convention floor at this year’s South By Southwest (SXSW) convention.

If you haven’t been keeping pace with our coverage, here are some of the week’s top stories from SXSW.

SXSW has emerged in recent years as one convention that is an absolute must to attend for anyone plugged into tech, entertainment, healthcare, social media, music, music, film, television, and, yes, marketing.

One of the hottest technology trends of this year is definitely the iBeacon and it’s on full display here at the SXSW festival in Austin, Texas. iBeacon, Apple’s name for their innovative Bluetooth LE technology, allows two-way communication between devices. Fittingly, the official mobile app of SXSW works with this fast-emerging technology. Although it’s been used in retail environments on many occasions, as well as sporting stadiums, this is the first time that the new technology has been used at an event like SXSW.

Recording icon Neil Young brought a powerful message to SXSW this week in Austin, Texas. The music legend says the time for change in music has come. And a change in technology will go a long way in assisting that effort.

In an extremely rare public talk (via the web, of course) Edward Snowden, the infamous NSA leaker and current fugitive from the United States, told a transfixed tech conference audience this week here at SXSW 2014 that the U.S. government’s surveillance of its citizens is a problem that needs to be “fixed.”

The annual SXSW convention is fully underway here in Austin, Texas, and MMW has been on the lookout for any and all of the newest innovations in mobile that are being presented at the show.

With the 2014 South by Southwest (SXSW) festival now in full swing, the buzz around new wearable technology is palpable. From handbags that can charge your smartphone, to devices that can identify you based on the rhythm of your heartbeat, the future of wearable tech is wholly dominating this year’s SXSW.