This year’s SXSW is doing more than just spotlighting social media marketing excellence, it’s body-slamming it.
As MMW has covered in great detail of late, World Wrestling Entertainment (WWE) continues to be the marvel of the social media marketing realm in response to the company’s brilliant integration of social media in all aspects of the company’s programming and marketing efforts.
This past weekend at SXSW, WWE’s John Cena (a wrestler) and Stephanie McMahon (EVP of creative for WWE) talked about WWE’s use of social media at the convention where attendees were all ears.
Joining the WWE representatives was Echo CEO and co-founder Khris Loux. According to Venture Beat, WWE is now using Echo’s social platform to bolster its social prowess even further.
No matter where a pro wrestler decides to spend their energy on the social web (Instagram, Twitter, Facebook, Vine, YouTube, Tout, and so on), Echo captures it into a sole pipe using one of its social apps that a brand like WWE can integrate into its main website.
“We’re building on the WWE brand itself instead of diluting it,” Loux explained during a panel discussion at SXSW. ”We’ve been evangelizing how to integrate social into TV, but it took someone like the WWE to really get it and just run with it though.”
Stephanie McMahon estimates that the WWE has increased its revenue by 25% exclusively because of the company’s usage of social media.