Swyft Media announced ahead of the weekend that it is partnering with Google to integrate digital sticker packs for popular brands on Gboard for Android — “the popular Google keyboard which lets users search and send information, GIFs, emojis and more, all within the keyboard.”
Gboard is compatible with a variety of mobile messaging applications, and brands using Swyft’s Mobile Engagement Platform will now be able to distribute their content to the millions of Gboard users.
If you’re not familiar, Swyft Media is one of the first partners to offer branded content through Gboard, and will be launching sticker packs for brands that include Backstreet Boys, Hello Kitty, Peanuts and Illumination’s Despicable Me 3.
Now, consumers using Gboard will be able to easily message emoji and GIFs from some of their favorite brands and movies to friends. Brands can now leverage Swyft’s Mobile Engagement Platform to distribute content through Gboard, gain visibility into its performance and understand what and how it is resonating with consumers. Swyft Media Inc. is a wholly owned subsidiary of Monotype Imaging Holdings Inc.
“We’re really excited that now people can be more expressive and have the ability to share stickers easily anywhere on their Android phone through Gboard,” said Alan Ni, Associate Product Manager at Google. “We’re so pleased to be working with Swyft Media on this project and look forward to seeing people share these amazing stickers.”