Swrve, a provider of mobile marketing automation, recently rolled out new Advanced Targeting Technology for marketers of mobile apps.
This technology, we’re told, lets marketers to create an infinite number of target groups within their app user base, combining hundreds of different parameters including purchase history (in-app and online), demographic information, user behaviors within the app and Event Recency, or when that behavior happened.
For example, Swrve customer DGN Games increased Average Revenue Per Paying User (ARPPU) by 35% for its social casino game, Old Vegas Slots, using Advanced Targeting Technology. Using Swrve’s mobile marketing automation platform, DGN Games ran multiple campaigns to effectively re-engage lapsed players and players in different tiers of lifetime spend.
“The real power of Swrve has always been in the segmentation,” explains Damon Gura, CEO of DGN Games.
“Just being able to send a campaign isn’t enough,” Gura adds. “Swrve enables us to factor in the recency of any event or a combination of events when targeting campaigns, meaning they are ultra-effective when it comes to driving mobile revenue.”
To learn more about what Swrve is up to, click here.
