Apple’s iPhone may be a dominant device in the smartphone world, but there are retailers and distributors far more successful than Apple when it comes to actually selling the touchscreen devices.
According to the latest data from Consumer Intelligence Research Partners (CIRP), Apple accounted for only 15% of direct sales of the new iPhone 4S in a survey conducted between December 2011 and February 2012.
Together, all iPhone-carrying retail stores accounted for 76 percent of new iPhone sales during the survey period, while online stores claimed just 24 percent.
From All Things D:
According to CIRP’s data, Apple sold 15 percent of all iPhones purchased in the U.S. during the period of the survey (retail, 11 percent; online, 4 percent). Meanwhile, AT&T sold 32 percent via its online and retail stores; Verizon, 30 percent — again, online and off — and Sprint, 7 percent.
Remarkably, Best Buy sold an impressive 13 percent of new iPhones, only 2 percent less than Apple itself.
Where did you purchase your iPhone 4S? Please let us know which retailer or carrier won your business and why you sidestepped Apple directly.
