At first, the thought of 2 to 5 year-olds utilizing tablets more than teens may come a shock, but if you think about it… it kind of makes sense.
If you are a parent or anyone who is around toddlers, then you are familiar with the multitude of e-books, electronic games, and learning apps available for kids of all ages on iOS and Android smartphones and tablets.
Since kids ages 2 to 5 are likely to spend more of their time at home, their early learning skills for essentials such as the alphabet, colors, shapes, animals, animal sounds, and counting are not honed merely through print books but via mobile devices.
Tablets are also easy to pack, making them ideal way for this age group to kill time while in the car or traveling.
Owners or not, 2- to 17-year-olds want tablets. While it’s unsurprising that 51% of those without such a device reported pestering their parents for one, the same percentage of owners were asking as well—never wanting to miss out on the hottest new model.
To learn more, check out the full report from eMarketer here.