eMarketer projects that 2015 mobile video ad spending grew by 70% in the U.S. This totals over $2.6 billion in video advertising. This is also one of the many reasons that it comes as no surprise that Supersonic by ironSource has integrated with InMobi, according to recent reports.
InMobi has already built a strong reputation it the world of advertising, and they will now be one of the many leading ad networks integrated with Supersonic—which also includes Applovin and AdColony.
“We’re pleased to partner with Supersonic to offer developers access to our unique blend of brand, commerce, and premium non-gaming demand globally, spanning over 1,500 advertisers,” said Bob Bahramipour, Senior Vice President of Global Business Development at InMobi. “Working with the world’s leading brands, agencies and DSPs around the globe, we’re excited to provide access to premium mobile ad campaigns to Supersonic’s Mediation platform.”
The end result, adotas notes, is a one-stop advertising solution that marketers can use to optimize and maximize their video ad spending across multiple demand sources. So that marketers can gauge their success, Supersonic provides a detailed dashboard with in-depth performance metrics.