Ahead of the weekend, MMW learned that AerServ — a mobile-first video mediation platform — helped generate great success for WildTangent, a game network of more than 1,000 games.
The company recently selected AerServ to serve as the mobile mediation platform and SSP for their mobile games.
“In addition, the partners are pleased to share initial results with fill rates increasing 32.29% since launch, a large increase since switching from their in-house solution to AerServ,” a provided statement reads.
According to a study by eMarketer, “By 2020, 77.0% of mobile phone users and nearly 64% of the U.S. population will play games on their phone at least once per month.”
This partnership equips WildTangent with AerServ’s unique monetization tools while also exposing their inventory to thousands of brand advertising campaigns, allowing marketers to execute their ad campaigns on premium, brand-safe, viewability- and fraud-free inventory.
“We couldn’t be more excited to partner with WildTangent in an effort to monetize their mobile audience. At AerServ, we view our customers as partners, not just numbers. We work extremely hard to ensure their needs and monetization goals are met,” said Josh Speyer, CEO of AerServ.