MMW learned Tuesday morning that Mobivity, a provider of mobile marketing technologies and solutions, has been selected to power SMS mobile marketing solutions for the Subway restaurant chain.
We’re told that the restaurant chain will use Mobivity’s SMS text messaging technologies to operate local and national SMS marketing programs from a single platform.
Subway, however, is already leveraging Mobivity’s SmartReceipt technology in a significant number of domestic locations. But it will now engage local customers by promoting SMS text marketing programs through calls-to-action promoted in-location, including SmartReceipts, and via other forms of local and national messaging.
“Our goal is to utilize opt-in SMS marketing programs as a personalized, direct connection to our customers and give them access to Subway with the right message, at the right time,” says Joost Zimmerman, Director of Digital Marketing at Subway. “Mobivity’s unique combination of SMS text messaging and receipt-based targeting and display technology is a big driver to fulfilling our vision.”